Pepsi x Rockettes OOH Campaign
Pepsi and the Radio City Rockettes have paired up to deliver holiday cheer for the 2019 holiday season! As part of the greater Gift It Forward holiday program,
Pepsi decided to gift forward to select winners the most spectacular gift of them all - tickets to see the marvelous Radio City Rockettes and their Christmas Spectacular show!
In order to bring this program to life, we created digital and social content and a unique out-of-home campaign throughout all of New York City.
Westfield World Trade Center Digital Display
47-50 Sts / Rockefeller Center Digital Display
Fulton St. Station Digital Display
128 W 32nd St. Storefront
Fulton St. Station Digital Display
Behind The Scenes
CREATIVE DIRECTOR: MATTHEW NEVINS
SENIOR COPYWRITER: BASIL INFERRERA
SENIOR ART DIRECTOR: ALI WINKLER
ART DIRECTOR: MEGAN REESE