Lipton Southern Sweet Tea
Art Direction | Illustration
Because this flavor of sweet iced tea is
made with ingredients and in a method based
on Texas tradition, the concept for this design
was based on Texas and its many regions.
Label Design
DESIGN SYSTEM
For the bottle label I wanted to illustrate simple iconography, cacti, windmills, boots, etc., based on things found in Texas and its regions. For the key visual design I wanted
to illustrate these different regions of Texas; those regions being farmland and plains, mountains and hill country, the cities, the coast, and the forests.
Key Visual Design
Illustrated Iconography
Illustrated Map of Texas
CREATIVE DIRECTOR: HOLLY TURNER
DESIGN DIRECTOR: AARON SCHRADE
ART DIRECTOR / ILLUSTRATOR: MEGAN REESE
COPYWRITER: FRANK OLEYNICK