Megan Elizabeth Reese
Megan Elizabeth Reese
In addition to the delivery of these Binge Boxes, Pepsi is also asking consumers if they have the courage to reach into the “Upside Down”. By placing a few of these “portals to the Upside Down” in markets like NYC, LA and Indiana, where the show takes place, we’ll finally know if consumers have the guts to reach in and grab a Limited Edition can for themselves. Their frightened reactions when a Demagorgon grabs their arm or dramatic music plays out of nowhere, will be captured and will make for some awesome social content.
